Thursday, February 11, 2010
About.com
About.com manages its business in a very unique way. About has guides as they call them, that they employee to record information on topics that they are experts in. This is a concept that is very different than many companies. These guides work on their own time and work at their own pace. These people are an essential resource to About.com. About is so successful because these Guides are highly motivated to work. About.com is a website that lets people ask questions about any topic they want and get answers that have been posted or answered. About is most like a search engine that is designed to help people find information. About.com makes its money like most search engine companies they allow advertisement to try to sell products. Companies have found out that people that like to try to find out things they also want to purchase product. This is good for both people and companies that advertise on About and for About. The more people buy from these advertisements the more they will advertise. Then that means that about gets more money and that means they can pay more people to be guides, and that means that better information get passed to the people. I think this is very important, what about you.
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