Tuesday, March 16, 2010

hondas international competetive strategy

Hondas international competitive strategy is multidemestic strategy. This is because Honda sells many products in many different regions that demand different aspects from relatively the same product. People in the USA want motorcycles from Honda to be sporty and powerful, while people in other countries use their motorcycle for everyday transportation and they need it to be gas friendly and almost maintenance free. This different aspect of the same product that Honda produces makes Honda have to follow multidemestic strategy. Honda does this with almost every product that it sells due to the variation of the products that they sell and the uses that they have all around the world.

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