Tuesday, March 16, 2010

hondas problem/solution

Honda is a very image based company; they strive for excellence and do whatever it takes for customer satisfaction. Recently Honda has had a problem with their airbags overinflating. Honda says that their air bags might over inflate and burst spraying potentially deadly metal shards at their consumers if they are involved in a wreck. This will hurt the brand image of Honda which will be a drastic blow to the organization. This is because Honda is such an image based organization. Honda does a very good job of handling these situation and they fix these problems before they turn in potential treating situations.


There are many ways to solve the problems that Honda is having. Many of the resolutions that can fix the problem are not beneficial to the way that Honda does business but there is one solution that will fix the problem and have a positive outcome. The solution to the problem that Honda has is the focused differentiation strategy. This strategy will focus on the market segment of the special needs of the buyers. The consumers in America tend to have a higher crash ratio and this means that Honda needs to put more emphasis on air bag safety. This is how they will exploit the market, advertising that they have put much needed emphasis on the safety of the cars they produce. This will expand the market and reassure the consumers of Honda that they are making the best product possible and that their safety will be reassured when they purchase and drive a Honda vehicle or any other Honda product.

hondas international competetive strategy

Hondas international competitive strategy is multidemestic strategy. This is because Honda sells many products in many different regions that demand different aspects from relatively the same product. People in the USA want motorcycles from Honda to be sporty and powerful, while people in other countries use their motorcycle for everyday transportation and they need it to be gas friendly and almost maintenance free. This different aspect of the same product that Honda produces makes Honda have to follow multidemestic strategy. Honda does this with almost every product that it sells due to the variation of the products that they sell and the uses that they have all around the world.

hondas international entry strategy

Honda is a worldwide company that is identifiable in all regions of the world. Honda does a considerable amount of business in foreign markets that it exports to. Honda’s international entry strategy is exporting for that very reason. Honda recently set up a 100% export oriented auto manufacturing facility in china to provide for all of the exporting it does. For Honda to devote a whole facility and put millions of dollars into it, Honda had to realize the advantages of making products for foreign markets. Honda’s market share in foreign countries goes up every year and the organization plans on this to keep going up due to their massive research and development that goes on with the products they provide. Honda has many competitors in the markets that they are involved with. The next paragraph will talk about Hondas international competitive strategy.

hondas corporate strategy

Honda is a company that is involved in many aspects of business. They have Honda jet, Honda power (small engines), Honda motorcycle, and Honda motors (Automobiles). This makes Honda a diversified company involved in many aspect of business around the world. Honda’s corporate strategy is unrelated diversification strategy for this every reason. When Honda jet and Honda motorcycle make their products to sell to consumers they cannot relate these products in the manufacturing process or any other process. There are too many differences in how the products are made, how they are used and how they are sold. People that want a Honda motorcycle have no use for a Honda jet motor, and the people that want Honda jet motors have no use for a motorcycle engines in their jets. This is where Honda has two different product lines that have no way of meeting on the value chain to increase profits.

hondas generic strategy

Honda is a broad company that tries to reach all of it consumer in the most effective ways possible. Honda always tries to be an innovator when it comes to their products in the market. They spend a considerable amount in their R&D department trying to differentiate their products from competitors. Honda’s generic strategy is differentiation, this is because Honda always strives to create and produce products of the highest quality at a reasonable price for worldwide consumer satisfaction. Honda has a slogan that says “everyone one knows someone that loves a Honda”. Honda tries to separates itself away from other car companies by projecting an image that their consumers only have things good to say about their product. Honda strives for consumer satisfaction and customer loyalty, because they know that satisfied customers will help the company project their image into the market. Honda customers think that when they buy a Honda automobile, they are buying more than just a car, or a truck, they are buying something that will last a life time and will hold its resale value. Honda customers expect to be able to pass there automobile down to their kids or grand kids.

security measuring stick

Security should be measure in not how many processes you have set up to protect against security breaches but how your employees act. This is how informed are your employees. If they are put in a situation will they make the right choose? This is how security should be measured. You have to put the responsibility on the people that handle the data; you cannot put all the emphasis on the security system. A truly good secure organization will have competent employees who know how to handle sensitive information and strive to protect it, with the knowledge that they have been provided with by the organization.

running a pilot program

You can run a pilot in many ways, but the overall effect is to work out the kinks in the system before it is rolled out and to improve on the processes if they can be improved upon. This pilot process is also just to see if the process is good enough or if the people think that it will be effective enough to implement. When a pilot is ran it is usually ran with many of the upper manager so that the best minds in the company can pick apart the strategy so that when they tell their department to implement the system that it will go smooth. You can also run a pilot where you pull people from different parts of the organization that show good leadership and that people trust, understand and relate to. This will help the strategy get accepted faster and make the whole process easier. Running a pilot also checks to see if the implementation will be feasible to the whole organization. When you run a pilot everyone might love the new strategy but the strategy might not be in the best interest of the company at that point in time because it is too costly to implement and will tie up to much capital.