hondas problem/solution

Honda is a very image based company; they strive for excellence and do whatever it takes for customer satisfaction. Recently Honda has had a problem with their airbags overinflating. Honda says that their air bags might over inflate and burst spraying potentially deadly metal shards at their consumers if they are involved in a wreck. This will hurt the brand image of Honda which will be a drastic blow to the organization. This is because Honda is such an image based organization. Honda does a very good job of handling these situation and they fix these problems before they turn in potential treating situations.


There are many ways to solve the problems that Honda is having. Many of the resolutions that can fix the problem are not beneficial to the way that Honda does business but there is one solution that will fix the problem and have a positive outcome. The solution to the problem that Honda has is the focused differentiation strategy. This strategy will focus on the market segment of the special needs of the buyers. The consumers in America tend to have a higher crash ratio and this means that Honda needs to put more emphasis on air bag safety. This is how they will exploit the market, advertising that they have put much needed emphasis on the safety of the cars they produce. This will expand the market and reassure the consumers of Honda that they are making the best product possible and that their safety will be reassured when they purchase and drive a Honda vehicle or any other Honda product.