hondas generic strategy

Honda is a broad company that tries to reach all of it consumer in the most effective ways possible. Honda always tries to be an innovator when it comes to their products in the market. They spend a considerable amount in their R&D department trying to differentiate their products from competitors. Honda’s generic strategy is differentiation, this is because Honda always strives to create and produce products of the highest quality at a reasonable price for worldwide consumer satisfaction. Honda has a slogan that says “everyone one knows someone that loves a Honda”. Honda tries to separates itself away from other car companies by projecting an image that their consumers only have things good to say about their product. Honda strives for consumer satisfaction and customer loyalty, because they know that satisfied customers will help the company project their image into the market. Honda customers think that when they buy a Honda automobile, they are buying more than just a car, or a truck, they are buying something that will last a life time and will hold its resale value. Honda customers expect to be able to pass there automobile down to their kids or grand kids.