Context

The context in which organizations operate is key to the success of organizations. If a company wants to grows its business it should reach out to the consumer and get their opinion on certain issues. Getting consumer information will help a business more than any other form of data. This is also the only source of data that a company can get for free. Creating a blog and letting people tell you what they think is one of the best ways to show this idea. A company should always know what their consumers are thinking in this day and age. There should never be a product that a company should not have a good idea on how it will sell. If a company does not use consumer information they are only hurting themselves.